Martin Day

Step by Step Guide to Employee Satisfaction Surveys

The benefit of running an annual employee survey has for a long time been widely accepted but many organizations have been put off by the amount of effort that is required. Many organizations who have bit the bullet and conducted their own internal employee satisfaction surveys have often relied on word-processors to allow them to design and compile a survey, then gone through the effort of... (posted by Martin Day 6 years 219 days ago.)

Why is Market Research important?

Market research is an essential part of any business that wants to offer products or services that are focussed and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or... (posted by Martin Day 6 years 320 days ago.)

20 Top tips to writing effective surveys

Writing surveys is easy or is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following are twenty tips that if followed will help you write more effective surveys. 1. What is the purpose of the survey? Surveys are conducted for many reasons. By phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of... (posted by Martin Day 6 years 320 days ago.)